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We Are All Weird: The Rise Of Tribes And The End Of Normal

We Are All Weird: The Rise Of Tribes And The End Of Normal
Dimensions: L: 12.8cm  x  W: 0.7cm  x  H: 17.8cm
Product Code: 9780241209011
Availability: In Stock
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.
Product Information
ISBN 9780241209011
Author(s) Seth Godin
Format Paperback
Publisher Portfolio Penguins
Pages 103
Note The book images and summary displayed may be of a different edition or binding of the same title.

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