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Newsjacking: The Urgent Genius of Real-time Advertising

Newsjacking: The Urgent Genius of Real-time Advertising
Newsjacking: The Urgent Genius of Real-time Advertising Newsjacking: The Urgent Genius of Real-time Advertising Newsjacking: The Urgent Genius of Real-time Advertising
Dimensions: L: 22.3cm  x  W: 2.6cm  x  H: 28.3cm
Product Code: 9780500516720
Availability: In Stock
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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

*This book may have minor shelfwear*
Product Information
ISBN 9780500516720
Author(s) Grant Hunter
Format Hardback
Publisher Thames & Hudson Ltd
Pages 224
Note The book images and summary displayed may be of a different edition or binding of the same title.

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