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Tatalog : Eight Modern Stories From a Timeless Institution

Tatalog : Eight Modern Stories From a Timeless Institution
Dimensions: L: 13.9cm  x  W: 1.5cm  x  H: 21.6cm
Product Code: 9780143423348
Availability: In Stock
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TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, purposive, principled and not perfect.
Product Information
ISBN 9780143423348
Author(s) Harish Bhat
Format Paperback
Publisher Penguin Books India
Pages 216
Note The book images and summary displayed may be of a different edition or binding of the same title.

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