Tatalog : Eight Modern Stories From a Timeless Institution
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Dimensions: L: 13.9cm x W: 1.5cm x H: 21.6cm
Product Code: 9780143423348
Availability: In Stock
TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise a combination of being pioneering, purposive, principled and not perfect.
||Penguin Books India
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