How can you write a business proposal that will turn readers into enthusiastic supporters and investors? It takes emphasizing the right ideas and actions with the right words. Don Debelak draws from his research findings and consultancy experience to give you a virtual blueprint to successful communication. You'll find hundreds of effective, ready-to-use phrases for business proposals and plans for every type of business. Tailor your approach to turn on your target audience. Show how and why you can meet customer's needs. Describe your market niche and how you'll successfully serve that niche. Effectively demonstrate the profitability of your ideas.