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One + One = Three

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Dimensions: L: 13cm x W: 1.1cm x H: 19.8cm

Product Code: 9781447287056

Availability: Out-of-Stock

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

Book Title One + One = Three
ISBN 9781447287056
By Author(s) Dave Trott
Publisher Panmacmillan
Pages 224
Format Paperback
Dimensions 13cm x 1.1cm x 19.8cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.