The pronouncements of business, academia, public bodies and local government are choked with jargon and other forms of impenetrable English. This books cuts through pompous and meaningless language to champion clear, transparent writing - and shows readers how to achieve it. Marvel at how screeds of gobbledygook can be translated with ease into everyday English, and learn how to avoid the pitfalls of obscure Latinisms, convoluted sentences and off-putting euphemisms. Also featuring templates on how to write effective job applications, letters of complaint, expressions of condolence - and even a 'Dear John' message of farewell! Who's afraid of...' is a series of information books covering aspects of English usage. The text is accessible and entertaining with accurate facts and advice. These are not old-fashioned prescriptive schoolbooks; they guide less confident writers through rules and conditions, highlighting common pitfalls that English language users often face. 'Pet peeve' symbols throughout the text highlight things worth avoiding simply because certain people take exception to them.