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50 Ideas You Really Need to Know: Management

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Dimensions: L: 13.5cm x W: 2cm x H: 21.5cm

Product Code: 9781780875835

Availability: In Stock

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Book Title 50 Ideas You Really Need to Know: Management
ISBN 9781780875835
By Author(s) Edward Russell-Walling
Publisher Quercus Publishing
Pages 208
Format Paperback
Dimensions 13.5cm x 2cm x 21.5cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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