Advertising Next

By Tom Himpe

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The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.

Book Title Advertising Next
ISBN 9780811865395
By Author(s) Tom Himpe
Publisher Chronicle
Pages 400
Format Hardback
Dimensions 22.8cm x 3.8cm x 25.7cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.


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