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All About Them: Grow Your Business By Focusing On Others

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Dimensions: L: 14.6cm x W: 2.8cm x H: 21.6cm

Product Code: 9780738219202

Availability: In Stock

The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more. *This book may have minor shelfwear.

Book Title All About Them: Grow Your Business By Focusing On Others
ISBN 9780738219202
By Author(s) Bruce Turkel
Publisher Da Capo Press
Pages 291
Format Hardback
Dimensions 14.6cm x 2.8cm x 21.6cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.