Brilliant Marketing Plans : What To Know And Do To Make A Successful Plan

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.Includes templates and worked up marketing plans and is rigorous and thorough ? equipping you with plans that really work.

Product Overview
ISBN 9780273756293
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Ian Linton
Publisher FT Press
Pages 272
Format Paperback
Dimensions 13.5cm x 1.7cm x 21.3cm
Weight 0.47 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.