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Buying In

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Dimensions: L: 13.1cm x W: 2.6cm x H: 20.2cm

Product Code: 9780812974096

Availability: 1 copy left

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy and vice versa. * This book may have reminder mark*

Book Title Buying In
ISBN 9780812974096
By Author(s) Rob Walker
Publisher Random House
Pages 291
Format Paperback
Dimensions 13.1cm x 2.6cm x 20.2cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.