Cambridge Marketing Handbook: Distribution (Hb)

Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyzes and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organization. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and on-line businesses and how to relate the experiences of other businesses within a company.

Product Overview
ISBN 9780749470654
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Karl Meyer
Publisher Kogan Page
Pages 95
Format Hardcover
Dimensions 11.4cm x 1.4cm x 17.9cm
Weight 0.24 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.