Can I Change Your Mind?: The Craft And Art Of Persuasive Writing

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007) *This book may have minor shelfwear.

Product Overview
ISBN 9780713678499
Categories BX, Non-Fiction, Non-Fiction: Personal Development, Ramadan, Self-Help, WBD
Author(s) Lindsay Camp
Publisher Bloomsbury Publishing
Pages 256
Format Paperback
Dimensions 12.8cm x 2.2cm x 19.6cm
Weight 0.27 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

Subscribe