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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results (Hb)

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way...As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.

Product Overview
ISBN 9781591845775
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Bob Garfield
Publisher Portfolio /Penguin
Pages 240
Format Hardback
Dimensions 15.5cm x 2.0cm x 23.5cm
Weight 0.45 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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