Coca-Globalization

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Product Overview
ISBN 9780230603868
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Robert J. Foster
Publisher Palgrave MacMillan
Pages 304
Format Paperback
Dimensions 14cm x 1.5cm x 21cm
Weight 0.41 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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