Creating The Strategy

Creating the Strategy" is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the Sales & Business Performance Value Chain, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. Whether you are working for a large organisation or a small company, "Creating the Strategy" will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.

Product Overview
ISBN 9780749466145
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Rennie Gould
Publisher Kogan
Pages 248
Format Paperback
Dimensions 15.7cm x 1.4cm x 23.3cm
Weight 0.43 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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