Demand: Creating What People Love Before They Know They Want It

While one company's product or service creates a worldwide buzz, another seemingly comparable offering is met with total indifference. Why? Is it a matter of simply more marketing, better advertising and more aggresive selling, or are there other, less visible forces at work? Demand creators successfully bridge the huge gap between what people settle for and what they really want, by understanding the principles of creating what people can't resist and competitors can't copy.

Product Overview
ISBN 9780755361809
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Adrian J. Slywotzky
Publisher Karl Weber
Pages 377
Format Paperback
Dimensions 13.2cm x 2.2cm x 19.7cm
Weight 0.32 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.