Demographics: Packaging (Hb)

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ?what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design.

Product Overview
ISBN 9789812453891
Categories Architecture and Design, BX, Non-Fiction, Non-Fiction: Lifestyle, WBD
Author(s) Mark Hampshire
Publisher Page One
Pages 208
Format Hardback
Dimensions 25.0cm x 2.0cm x 24.3cm
Weight 1.15 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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