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Design To Grow: How Coca-Cola Learned To Combine Scale And Agility (And How You Can Too)

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Dimensions: L: 16.26cm x W: 3.05cm x H: 23.88cm

Product Code: 9781451671827

Availability: In Stock

Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In "Design to Grow," a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior "Fast Company "editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

Book Title Design To Grow: How Coca-Cola Learned To Combine Scale And Agility (And How You Can Too)
ISBN 9781451671827
By Author(s) David Butler
Publisher Simon & Schuster
Pages 256
Format Hardback
Dimensions 16.26cm x 3.05cm x 23.88cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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