Emotionomics

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, "Emotionomics" will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and "Emotionomics" will help you to step closer to customers and employees, but step ahead of your competitors.

Product Overview
ISBN 9780749461898
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Dan Hill
Publisher Kogan Page
Pages 288
Format Paperback
Dimensions 15.5cm x 1.6cm x 23.4cm
Weight 0.54 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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