Everyone is innately creative. But many of us-especially those trying to develop careers in music and the arts-wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem? Music industry veteran Tom Sturges argues that there is. Sturges-who, in his 25-plus-year career, has worked with artists includingCarole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkinsand Outkast-has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartneyand other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.