Everyone's A Critic (Hb)

More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

Product Overview
ISBN 9781591846383
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Bill Tancer
Publisher Penguin Books Ltd
Pages 256
Format Hardback
Dimensions 15.6cm x 2.8cm x 22.6cm
Weight 0.5 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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