Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. * Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook * Works as an all-around, hands-on guide for both experienced and new Facebook advertisers * Walks you through planning and creating an advertising campaign * Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads * Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies. *This book may have minor shelfwear.

Product Overview
ISBN 9780470637623
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Paul Dunay
Publisher John Wiley And Sons
Pages 336
Format Paperback
Dimensions 18.6cm x 2cm x 23.2cm
Weight 0.58 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.