Faqs On Marketing

FAQs on Marketing distills the essence of Philip Kotler s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.

Product Overview
ISBN 9789814382328
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Philip Kotler
Publisher Marshall Cavendish
Pages 208
Format Paperback
Dimensions 11cm x 1.4cm x 17.7cm
Weight 0.21 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.