Flash: How To Market Your Company In Today's Instant World

A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers' attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash!

Product Overview
ISBN 9781605500294
Categories Business and Economics, BX, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Susan Benjamin
Publisher Adams Media Corporation
Pages 272
Format Paperback
Dimensions 14cm x 2cm x 21.5cm
Weight 0.32 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.