Why settle for less when you can have stellar profits? Business is brisk and you have a solid core of loyal customers. So why aren't you raking in bigger profits? Sounds like it's time to see what you could be doing better - and Brad Sugars is the best there is. A self-made multimillionaire and entrepreneurial expert, Brad helps you identify ways to improve your business and boost profits fast using the 4Ms of profit: MANAGEMENT: team training, better recordkeeping, and effective time management. MONEY: auditing, budgeting, and pricing. MARKETING: up-selling, add-on selling, and using lists of qualified leads. MERCHANDISE: increasing the number of big margin items or services, carrying exclusive product lines, and only selling fast-moving stock.