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It's Not How Good You Are, It's How Good You Want To Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. *This book may have remainder mark

Product Overview
ISBN 9780714843377
Categories Bestseller, Business and Economics, BX, Hidden Gems, Non-Fiction, Non-Fiction: Personal Development, WBD
Author(s) Paul Arden
Publisher Phaidon
Pages 128
Format Paperback
Dimensions 12.0cm x 1.5cm x 17.5cm
Weight 0.23 kg
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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