You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked-by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you'll get when you gain the trust of your customers and stakeholders. In today's social media world, it literally pays to be likeable. Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: LISTENING-to customers, colleagues, shareholders-and competitorsAUTHENTICITY-because today's savvy customer always knows when you're faking itTRANSPARENCY-honesty builds trust, and any deviation can destroy your reputationADAPTABILITY-managing change and finding new opportunities is critical to success todaySIMPLICITY-in design, in form, and in functionGRATEFULNESS-every "thank you" is appreciated . . . and generates surprising returns!