We are all more capable than we are consciously aware. NegoLogic introduces numerous ways to put this hidden reservoir to use in our daily commercial interaction. It isn't just the details that make us decide, but the manner in which we reach that point. In other words, verbal and nonverbal communication that plays such a large role in NegoLogic. People do not separate impulses from decisions, yet it is the impulse that often gives us the boost to decide. We should make use of that knowledge.