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Newsjacking: The Urgent Genius of Real-time Advertising

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Dimensions: L: 22.3cm x W: 2.6cm x H: 28.3cm

Product Code: 9780500516720

Availability: In Stock

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. *This book may have minor shelfwear*

Book Title Newsjacking: The Urgent Genius of Real-time Advertising
ISBN 9780500516720
By Author(s) Grant Hunter
Publisher Thames & Hudson Ltd
Pages 224
Format Hardback
Dimensions 22.3cm x 2.6cm x 28.3cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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