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Rethinking Reputation

Dimensions: L: 15.5cm x W: 1.8cm x H: 23.4cm

Product Code: 9781137278708

Availability: 1 copy left

Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs - and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, public relations gurus Fraser Seitel and John Doorley examine the pivotal PR moments of recent years - including the BP oil spill and the 2012 Republican primaries - to glean the dos and don'ts for the new media world. They show everyone from mom-and-pop shops to Fortune 500 companies how to wield the power of word-of-mouth, relationships, and publicity to maximize coverage and minimize harm. In between, they illustrate the character-based communication strategies that have bulletproofed countless businesses - and how you can use them too.

Book Title Rethinking Reputation
ISBN 9781137278708
By Author(s) Fraser P. Seitel
Publisher Palgrave Macmillan
Pages 240
Format Paperback
Dimensions 15.5cm x 1.8cm x 23.4cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.

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