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Rethinking Reputation

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Dimensions: L: 16.2cm x W: 2.1cm x H: 24.2cm

Product Code: 9780230338333

Availability: In Stock

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

Book Title Rethinking Reputation
ISBN 9780230338333
By Author(s) Fraser P. Seitel
Publisher Palgrave MacMillan
Pages 248
Format Hardback
Dimensions 16.2cm x 2.1cm x 24.2cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.