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Satisfaction (HB)

Dimensions: L: 16cm x W: 2.5cm x H: 23.5cm

Product Code: 9781591841098

Availability: In Stock

At last, the ultimate guide to customer satisfaction by the worldA's leading authority on the subject  For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a companyA's commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Although most businesses pay lip service to putting customers first, few actually listen to the voice of the customer and use it as a tangible asset. In this book, J. D. Power and Associates provides an insiderA's perspective on some of the most successful companies on the planet. Corporate giants such as Toyota and Staples and local legends like Mike Diamond Plumbing all use customer satisfaction as their key to market dominance. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share, and profits. The book provides extensive coverage of the varying touchpoints of consumer satisfactionA-covering every type of business from service providers to product manufacturersA-and shows companies in detail how to make a commitment to consumers at the highest levels and translate this commitment into strategies and practices. For any business that wants to reap the rewards that come when they truly put the customer first, this is the ultimate guide. *This book may have minor shelfwear.

Book Title Satisfaction (HB)
ISBN 9781591841098
By Author(s) Chris Denove
Publisher Portfolio Penguin
Pages 288
Format Hardback
Dimensions 16cm x 2.5cm x 23.5cm
Notes The book images and summary displayed may be of a different edition or binding of the same title.